Marketing Director

Marketing Director

Mission:

Define the territory marketing plans according to the Regional tactical ambitions (Tires & Around tire domains)
Lead and orchestrate the teams for its implementation

Territory Marketing action plan

• Map the territory Where to play (distribution) in order to generate the most value for the territories
• Target and refine the How to Win (customer segments) in alignment Regions tactic plans
• Orchestrate the Customer Experience based on the Region recommendations & assets
• Steer the marketing plans financial performance and implement corrective actions
• Analyze and recommend potential local strategic partnership according to the Where to Play and How to Win for growth opportunities

Offer Portfolio steering

• Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution
• Ensure the portfolio steering of all offers (product & Service)
• On existing offers perform appropriate profitability analyses and make corrective/optimization recommendations to support short- and mid-term economic performance according to the Region guidelines
• Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis

Managerial performance and other expected achievements

• Monitor the overall Territory Marketing resources and budgets.
• Influence inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking customer feedback to ensure alignment and knowledge sharing
• Clarify missions expectations and goals of the team; provide ongoing feedback address shortcomings balance the workload and priorities of each individual.
• Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration.